Based on the results of the SEO Audit, our technical team will optimise the content on your website for maximum visibility and indexability by search engines. On-page SEO focuses on optimizing visible, user-facing content (keywords, meta tags, headers) to improve relevance and user experience, while technical SEO optimizes backend infrastructure to ensure search engines can crawl, understand, and rank the site. On-page is what users see; technical is how the site functions.

Technical SEO is all about how easily Google (and other search engines) can crawl and index the information on your pages. We’ll optimise your website to help maximise its overall organic rankings. We find and fix any structural or technical issues preventing your search visibility, like page load speed.

We’ll optimise elements such as mobile responsiveness, usability and canonicalisation to ensure your website is search engine friendly and performs highly for your keyword searches.

This is where it starts, with the website audit. We use specialist auditing tools to carry out an analysis of your current website to identify strengths & weaknesses and areas for SEO improvement.

The audit will report on your site’s current load speed, structure & backlinks. It will also show how your customers are using your site – where they come from, which pages they visit and from which pages they leave the site.

A key component of our SEO solution relies on the creation of high-quality copy content. We’ll plan, create and implement tailored on-page content strategies with bespoke copy containing the high-value keywords relevant to your business and target audiences. We are aware of the ideal keyword page counts and will write your copy to match that specification to optimise your website chances of appearing high up in the organic listings.

Successfully optimised websites have built “authority” and are trusted and favoured by search engines. This drives valuable referral traffic from other websites. The authority of a website is built on the number & quality of its links (search engines hate dead-ends). We shall implement a bespoke link-building strategy for your website. We’ll also examine the backlink profile and look for any harmful links that may be negatively affecting organic SEO performance.

We’ll analyse the most relevant keywords for the markets you hope to target. At this point, we’ll factor in the level of competitiveness of every keyword selected for the best results.
We’ll check that the keywords you’re using are likely to drive qualified leads and revenue, leveraging your CRM data where possible.

Our technical specialists will thoroughly check your site and we’ll be on hand to optimise everything from URL structures to hreflang tags.
This is supplemented by a full analysis of your current keywords, and your competitors’ keywords.

As an SEO client, you will receive regular monthly SEO reports showing your website’s traffic volume, conversions, keyword & search engine rankings and much more. We shall also monitor your competitors’ websites performance for benchmarking. These reports will show any positive or negative changes in your keyword rankings and help prioritise and map out the future SEO activities for your website. SEO is never “done”. There are always improvements which can be made.