Whilst most email campaigns are focussed on existing or previous customers & enquirers, we can also arrange data purchase or rental to target potential new customers. We have relationships with all the major data vendors in the UK and can supply fully GDPR compliant data, segmented to your needs, at highly competitive rates.

You can dramatically increase the success of your email campaigns by using a sequence of automated messages, depending on a prospect or customer’s stage in the sales cycle. This could be a follow-up to email openers (with messages tailored to both clickers and non-clickers) or a complete series of timed welcome emails right up to abandoned cart emails.

Commence Marketing designs custom made emails specifically for each client and fine-tuned for the purposes of the campaign, whether that be sales or brand building (or both). As you would expect, emails can be merged with additional data to allow email personalisation in the form of salutation and/or merge fields in the email narrative for maximum impact.

Using a technique which started in the days of national newspapers with alternating advertising copy, A/B split testing can be used in email campaigns to test different Subject Lines and different copy content. Using an iterative technique, each email campaign can be optimised to use the best performing combination of subject line and copy.

A very successful tool to aid conversion is the use of customised landing pages. Rather than sending clicks from the email to a generic website page, it is better to send them to a page which Commence can purposely design to continue the conversation initiated by the email. This landing page can contain an enquiry/sign-up form.

Our sophisticated email broadcast platform also incorporates the ability to send SMS messages. These can be integrated into the marketing mix along with email campaigns or used on their own. Text delivery can be near instantaneous or scheduled for a future date & time. Texts can be extremely successful in gaining attention because of their intrusive nature.

Comprehensive campaign reporting is available to identify both email open and click-through rates, including the result of any A/B split tests featuring different subject lines and/or email body copy. By analysing these results, future campaigns can be fine-tuned to optimise results by testing different content and experimenting with different times of day for delivery.